With the rise of technology, one god of business success has emerged in today’s society, and his name is Google. Since Google controls close to 90% of all US web traffic. Getting your site indexed by it is crucial. Even though Google has been instrumental in the meteoric rise of some companies, it isn’t always a beneficent deity.
SEO, or search engine optimization, is the process of making specific changes to your website and then getting other websites to link to you in order to increase your visibility in search engine results for a particular search phrase.
To begin, let’s examine how to improve your website’s chances of ranking highly on Google.
1. Each Page Has Its Own Individual Text
Google primarily uses a page’s content to determine its relevance and rank in search results. Google will see your site as valuable, informative, and distinct from all others on the Internet if you use 300-500 words of unique wording on each page. If you simply copy wording from another website (even your own) Google will not give your new site any value at all. Google penalizes sites that have duplicate content by checking them repeatedly.
2. Update The Title Tags
When you’re doing SEO, the title tags are what shows up as the headings above your browser’s “file” button. They are the first clue Google has as to the content of a page, making them essential for search engine optimization. Avoid the duplicate content penalty by using unique title tags for each page and including targeted keywords.
3. The Meta Descriptions Should Be Revised
Although they don’t carry much clout with Google’s ranking algorithm, they do affect how many people click on your website on the search engine results page. Give people a compelling reason to click on your site by optimizing your meta descriptions. Have a look at what the competition is saying and try to come up with something that will resonate more with your target audience. If you want to avoid having duplicate content, check that the meta description tags on each page are unique.
4. Incorporate Navigational Links in the Footer
Flash and Javascript are not easily readable by search engine spiders. So it’s possible that some of your content will go unnoticed if it’s presented exclusively in those formats. Search engine spiders follow links to navigate from page to page, and plain text links are the most easily followed type of link. A footer menu is the best way to make one of these. The footer area of every page on your site should contain links to the other major pages on your site. Use the keywords you want to rank for in the anchor text of the links pointing to your site.
5 – Keep an Eye Out for Repetitive Material
Though you may be aware that your title tags and meta tags. As well as the bulk of your content must be unique from those of competing websites. The duplicate content demon may still catch you unaware. Long passages of copyright text or privacy policies. That are repeated on multiple pages throughout the site may cause Google to de-index your site. Duplicate content on multiple pages can be avoided by hiding it in an image where web crawlers can’t see it.
You can increase your website’s chances of ranking highly on Google by incorporating each of these SEO optimizations into the design process. If you put in the time and effort to plan ahead, you can accomplish a lot.
