Beauty is a big business. In 2022, the global cosmetics market is projected to reach $430 billion. However, Sally Beauty Holdings is a worldwide distributor and retailer of professional beauty products. With a profit of $ 3.8 billion annually.
Sally Beauty Supply has more than 3,500 stores offering more than 10,000 hair, skin, and nail products with professional lines such as
- Clairol,
- L’Oreal,
- Wella,
- and Conair and a wide range of products.
However. They have approximately 200 franchises. It includes the United States, Puerto Rico, the United Kingdom, Belgium, Chile, France, Canada, Colombia, Mexico, Peru, Ireland, the Netherlands, Spain, and Germany.
Who is the C.E.O of this company and why is it called Sally Beauty?
Sally Beauty Company was started by C. Ray Farber in New Orleans and also operated its flagship store on Magazine Street before the company was sold to Alberto-Culver. The store was named after his daughter’s name, Sally. The headquarters of Sally beauty was present in Denton, Texas, and United States.
Sally Beauty continues her career as a destination for all DIY items. However, Sally Beauty first cemented its position as the leading seller of omnichannel hair colors by providing consumers with a wide variety. It has more than 1,200 shades of professional, bright, and root hair colors. Sally Beauty continued her DIY expansion this summer by focusing on the nail section.
Pam Kohn, Chief Merchandising Officer said:
“With self-disclosure and innovative innovation in everything we do. We want consumers to be able to experiment with any color, nail effect, or style,”
“By continuing to expand our program, we are one area where DIY hairdressers and nail lovers can find a huge collection of shades, technologies, and tools from high-end brands and special products that can only be found at Sally Beauty.”
Facing Pressure from Competitor
Like many marketers, Sally Beauty faces increasing pressure from competitors. Ulta Beauty, Sephora, and newcomers like Glossier are often referred to as Sally Beauty rivals, but Amazon, Walmart, CVS, and Walgreens are their natural rivals.
This year has been another turning point for Sally Beauty. Which begins with a cost-cutting program to support long-term growth programs. The program also includes cost-effective programs that focus on organizational efficiency. It includes reducing a large number of people at the company’s headquarters in Denton, Texas.
So, Additional measures include
- improved product
- availability of reselling products,
- indirect procurement,
- reducing store operating costs,
- and improving asset management
to better serve customers and reduce operating costs. These plans reflect Sally Beauty’s continued focus on simplifying operations and improving efficiency in order to continue profitable long-term growth.
Does having colored hair give you a sense of accomplishment?
When Sally Beauty employees saw a viral video on TikTok in the spring. Then they realized they had found the right motivation to strengthen their business strategy.
In the video, Heather Chelan sang a catchy song celebrating her colored hair. Her refusal was one of the many:
“Having colored hair does not make you less efficient.”
However, It has become a new beauty seller song as it launches a marketing campaign and puts hair color. Especially bright colors – on the front and in the middle. So, Many people ask questions some are given below.
Can I return my hair color to Sally?
Sally Beauty has a Love it or Return it a policy that combines hair color. So, You can return your containers for
- new,
- used,
- or dyed hair color
but With a receipt written within 60 days for a full refund or exchange.
Does Sally Beauty Supply Have the Right Strategy?
Sally Beauty reached out to Gen Z customers on TikTok and YouTube. Look at the sale of bright colors and hair products tailored jumps. However, The company bet that people’s desire for authenticity will outweigh the health problem, as they return to social events and office cubicles.
Chief Executive Chris Brickman said:
“It really does come down to self-disclosure, The office is being changed. Life is changing. Work is changing. It was happening before and the epidemic was ignoring it. ”
The comments from Brickman reassure me
‘That the management’s focus on Sally Beauty is very low and so, they do not expect enough changes in the beauty category to be run by Amazon and other competitors’.
I understand Brickman’s desire to invest in strategic plans to accelerate hair color growth and care as these categories make more than 50%.
However, The danger is that fictional competitors with rapidly growing revenue and product loyalty. They can gradually downgrade Sally Beauty’s market share in the same categories.
For example, eSalon and Madison Reed provide customers with high-quality hair products with an online model. So they were growing and becoming a more popular model.
Conclusion
Sally Beauty’s success is not guaranteed.
I don’t think sally beauty has the best ideas. However, the recommendations I describe present a much stronger company strategy than the one currently on the radar.
However, I have read and understood the current management transformation plan. Which includes its digital-focused growth and utilization of a vendor supply chain. I always make sure that Sally Beauty does not have a solid supply chain strategy.
Developing a chain of provisions for a company with a business model that fails to gain a competitive advantage is a futile strategy. The belief that Sally Beauty should keep order and control over its supply chain and goods is false. Outsourcing supply chain management and assets should be a priority for Sally Beauty’s senior team.
A review of Sally Beauty’s competitors’ strategies, as well as changes in the consumer-accepted beauty industry. They convinced me that Sally Beauty’s strategies are not enough to impact income or increase customer experience.
The portable store model is easily compromised. Focusing on the Internet alone is too little. The salon’s self-promotion is in line with the improved omnichannel strategy. They are supported by the store franchise model, which is a strategic game for the company.
